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    07
    The journal

    Insights.

    Long-form on PR, SEO, brand and content strategy, written for the firms building Britain.

    [ More writing ]
    How a metal planter specialist built a brand around the terrace edge, Brand insight
    Brand6 min

    How a metal planter specialist built a brand around the terrace edge

    Bespoke Metal Planters Ltd fabricate and install the planters, benches and edges that define rooftop schemes. A look at how a specialist subcontractor markets precision.

    Zabble: the £95/month bid to reshape small-firm construction websites, Industry insight
    Industry5 min

    Zabble: the £95/month bid to reshape small-firm construction websites

    Fabrick's new venture [Zabble](https://zabble.website/) is packaging agency-grade construction web design into a £95/month subscription aimed at sole traders and growing firms.

    How The Green Roofer is winning the UK sedum & biodiverse roof market, Strategy insight
    Strategy5 min

    How The Green Roofer is winning the UK sedum & biodiverse roof market

    A look at thegreenroofer.co.uk, the positioning, BNG angle and instant-quote funnel that's pulling work from Essex to London and beyond.

    Proven Digital Marketing Strategies for Small Firms, Strategy insight
    Strategy8 min

    Proven Digital Marketing Strategies for Small Firms

    Soars Group shares practical, budget-friendly tactics, SEO, paid ads, email and content, plus the KPIs to track so small businesses grow predictably.

    How to Choose a Marketing Agency: A Practical Guide, Agency Selection insight
    Agency Selection9 min

    How to Choose a Marketing Agency: A Practical Guide

    A practical checklist to compare marketing agencies by pricing, proof, services, and fit,plus the questions to ask before you hire.

    Comparing Marketing Agencies: A Side-by-Side Framework, Agency Selection insight
    Agency Selection8 min

    Comparing Marketing Agencies: A Side-by-Side Framework

    A practical framework to shortlist marketing agencies fast, services, sector fit, case studies, reviews and transparency, scored side by side.

    How to Read Marketing Agency Reviews (and Spot the Real Signal), Agency Selection insight
    Agency Selection7 min

    How to Read Marketing Agency Reviews (and Spot the Real Signal)

    A guide to reading agency reviews: outcomes, communication, proof and reporting. Includes the questions to validate fit before you hire.

    How to Find an Affordable Marketing Agency Without Cutting Corners, Agency Selection insight
    Agency Selection8 min

    How to Find an Affordable Marketing Agency Without Cutting Corners

    A checklist to compare retainers, deliverables and reporting. Learn fair pricing, red flags, and questions to ask before you hire an agency.

    Why most construction marketing fails, and what wins instead., Strategy insight
    Strategy7 min

    Why most construction marketing fails, and what wins instead.

    Generic agencies treat builders like coffee shops. Here's why that breaks, and the editorial-grade playbook we use for tier-one contractors.

    How to rank for the searches that actually bring construction work., SEO insight
    SEO9 min

    How to rank for the searches that actually bring construction work.

    Local SEO for builders, contractors and trades isn't about traffic. It's about the seven words that show up in the right inbox.

    What makes a construction brand actually work on site., Brand insight
    Brand6 min

    What makes a construction brand actually work on site.

    Your brand has to survive a hi-vis vest, a hoarding, a CGI and a procurement portal. Here's how we design identities that hold up.

    The PR programme that wins frameworks before the bid lands., PR insight
    PR8 min

    The PR programme that wins frameworks before the bid lands.

    Frameworks aren't won on the bid. They're won on the eighteen months of visibility that came before. Here's how we build that visibility.

    Construction SEO in the UK: a practical guide for contractors., SEO insight
    SEO9 min

    Construction SEO in the UK: a practical guide for contractors.

    How builders, contractors and specialists get found by the clients who actually award work, from keyword choice to service pages, local signals and links.

    The construction company website checklist: 15 things buyers look for., Strategy insight
    Strategy7 min

    The construction company website checklist: 15 things buyers look for.

    What main contractors, developers and procurement teams check on your website before they add you to a shortlist, and how to get each one right.

    Google Business Profile for builders and contractors: a step-by-step guide., SEO insight
    SEO6 min

    Google Business Profile for builders and contractors: a step-by-step guide.

    The free listing that decides whether you appear in local map results, and how construction firms without a public shopfront should set it up.

    LinkedIn for construction companies: what to post and why it wins work., PR insight
    PR6 min

    LinkedIn for construction companies: what to post and why it wins work.

    LinkedIn is where main contractors, developers, architects and procurement teams spend their professional time online. Here's how construction firms use it well.

    How marketing helps construction firms win more tenders., Sales insight
    Sales7 min

    How marketing helps construction firms win more tenders.

    Tenders are scored on paper, but buyers form a view long before they open your submission. How brand, case studies and reputation feed into bid success.

    Tower cranes silhouetted against a sunset over a construction site
    [ 05 ] Let's build

    Build with
    soars.