Most construction SEO advice obsesses over traffic. The truth is brutal: a contractor doesn't need 50,000 visitors a month. A contractor needs the eight project managers a year who type 'commercial M&E contractor London' into Google and pick whoever ranks first.
Start with commercial intent, not volume.
We map every keyword to a buyer stage. We ignore informational searches that won't convert, even if they look juicy in a tool. We hunt down the 30–40 commercial-intent terms that match real buying behaviour.
Build pages that look like specifications.
Buyers in construction respect detail. Your service pages should read like the project sheets you'd hand a tier-one, accreditations, sectors served, framework status, completed schemes, technical capability. Soft, generic 'about us' pages get ignored.
"If a procurement officer can't tell from your page whether you can deliver their job, they'll move on, and Google notices."
Earn links the way the trade press earns them.
PR-backed link building outperforms anything else in this sector. A single placement in Construction News or Building moves the needle further than fifty bought links from sketchy directories. We tie SEO and PR into a single content programme so every press placement compounds your domain authority.
