Buyers Google your firm before they shortlist. If what they find is thin (a tired website, no recent press, no senior team commentary) your bid is at a disadvantage before anyone reads it. The PR programme that wins frameworks starts long before the OJEU notice drops.
Build a press office cadence.
Most contractors only talk to journalists when there's a crisis. By then it's too late. A proper press office runs continuously, pitching live projects, ESG initiatives, senior commentary, sector POV. Every quarter, your share of voice grows against your competitors'.
Treat awards as a strategic asset.
Award entries are won on writing as much as on the work. We strategise, write and submit four to six entries a year for the firms we work with. The shortlists alone are powerful PR, and the wins compound across procurement and recruitment.
"Procurement teams don't make decisions in a vacuum. They Google. Make sure what they find supports the bid."
Crisis comms before you need it.
Sites have incidents. Schemes attract opposition. Judgements land. A pre-built crisis comms protocol means your team responds in hours, not days, and the story doesn't become the story.
