Google Ads & PPC for Construction
[ Contractor questions ]
How much should I budget for Google Ads?
- Most construction firms start between £1,000 and £3,000 per month in ad spend. We'll recommend a figure based on search demand and competition in your area after a free audit.
How quickly will I get enquiries?
- Campaigns can generate enquiries within the first week. Expect 4–8 weeks of optimisation before cost-per-lead settles at its best level.
How does our google ads & ppc process work?
Soars Group Google Ads & PPC delivery sequence
- Audit: We review any existing campaigns, your competitors' ads and the search demand in your area.
- Build: Campaigns, ad copy, landing pages and tracking built and signed off before a penny is spent.
- Launch: Campaigns go live with conservative budgets while we gather conversion data.
- Scale: Budget flows to the keywords and ads producing the cheapest qualified enquiries.
What does 2026 construction data tell contractors?
In its bulletin published on 13 March 2026, the Office for National Statistics estimated that construction output in Great Britain fell by 2.0% in the three months to January 2026. This is a historical market-output measure, not a marketing ROI figure or a forecast of your enquiries. Use it as context when planning which project types and buyers to prioritise.
Source: ONS, Construction output in Great Britain, January 2026SEO takes months. Google Ads puts you at the top of the search results this week. We build and manage campaigns that target the exact searches your buyers make, such as 'extension builder near me' and 'commercial roofing contractor', and turn clicks into qualified enquiries, not wasted spend.
A full-service offer.
Campaign Strategy
Keyword, audience and budget planning built around your services, margins and service area.
Search Campaigns
Tightly themed ad groups targeting high-intent searches, the people ready to request a quote.
Landing Pages
Conversion-focused landing pages built to turn paid clicks into calls and form fills.
Call & Form Tracking
Every enquiry tracked back to the keyword and ad that generated it, no guessing.
Ongoing Optimisation
Weekly bid, keyword and ad-copy refinement to drive cost-per-lead down month on month.
Transparent Reporting
Live dashboards showing spend, enquiries and cost per lead in plain English.
How we work.
Audit
We review any existing campaigns, your competitors' ads and the search demand in your area.
Build
Campaigns, ad copy, landing pages and tracking built and signed off before a penny is spent.
Launch
Campaigns go live with conservative budgets while we gather conversion data.
Scale
Budget flows to the keywords and ads producing the cheapest qualified enquiries.
Why work with us.
- 01Construction-only focus, we know which keywords convert and which burn budget
- 02Every enquiry tracked to its source, so you see exactly what your money buys
- 03No long contracts, campaigns earn their keep or we tell you to stop
Common questions.
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