Marketing Strategy & Fractional Marketing Director
[ Contractor questions ]
How is this different from hiring an agency?
- An agency sells you its services. A fractional director sits on your side of the table, deciding what should be done, by whom, and whether it's working.
What size of firm does this suit?
- Typically £2m–£50m turnover construction businesses, big enough to need serious marketing, not yet big enough to justify a full-time director.
How does our strategy & direction process work?
Soars Group Strategy & Direction delivery sequence
- Diagnose: Interviews, data review and a full audit of your current marketing and pipeline.
- Plan: A 12-month strategy and 90-day action plan, signed off by your leadership team.
- Direct: Weekly or monthly cadence of direction, supplier management and delivery oversight.
- Review: Quarterly strategy reviews against revenue targets, the plan evolves as you grow.
What does 2026 construction data tell contractors?
In its bulletin published on 13 March 2026, the Office for National Statistics estimated that construction output in Great Britain fell by 2.0% in the three months to January 2026. This is a historical market-output measure, not a marketing ROI figure or a forecast of your enquiries. Use it as context when planning which project types and buyers to prioritise.
Source: ONS, Construction output in Great Britain, January 2026Most growing construction firms hit the same wall: marketing matters, but a full-time marketing director costs £80k+ and the junior you can afford needs managing. A fractional marketing director gives you senior-level strategy, planning and accountability for a fraction of the cost, someone who's done it before, in your sector.
A full-service offer.
Marketing Audit
A clear-eyed review of everything you're doing now, what's working, what's waste, what's missing.
12-Month Strategy
A written, costed marketing plan tied to your revenue targets and capacity.
Budget Management
Every pound of marketing spend allocated, tracked and justified against results.
Supplier Management
We brief and manage designers, developers, PRs and freelancers so you don't have to.
Board Reporting
Plain-English monthly reporting on pipeline, spend and return, ready for your board or investors.
Team Mentoring
Develop your in-house marketing staff with senior guidance and structured support.
How we work.
Diagnose
Interviews, data review and a full audit of your current marketing and pipeline.
Plan
A 12-month strategy and 90-day action plan, signed off by your leadership team.
Direct
Weekly or monthly cadence of direction, supplier management and delivery oversight.
Review
Quarterly strategy reviews against revenue targets, the plan evolves as you grow.
Why work with us.
- 01Senior construction marketing experience at a fraction of a full-time hire
- 02Independent and honest, we'll tell you what to stop doing, not just what to buy
- 03Everything we recommend can be delivered by our team or yours
Common questions.
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