Before anyone picks up the phone, they've looked at your website. For a procurement manager, a quantity surveyor or a developer, that visit is a quiet pre-qualification. They're asking one question: does this firm look capable of delivering our project?
Credibility: the first ten seconds.
- A clear line at the top saying what you do, for whom, and where.
- Real project photography, not stock images of hard hats.
- Accreditations and memberships visible without scrolling: CHAS, Constructionline, ISO standards, trade bodies.
- Your registered company name and number, so buyers can check you on Companies House.
- An easy way to get in touch, including a named contact.
Capability: can you do our job?
- A separate page for each service, with the project types and sizes you take on.
- Case studies with location, sector, programme length and value band.
- The sectors you work in, each with examples.
- The geography you cover, stated plainly.
- Your team: the directors and senior people a client will actually deal with.
Risk: are you safe to appoint?
- Health and safety approach and record.
- Environmental and sustainability commitments, backed by specifics.
- Insurance levels and quality management systems.
- Client testimonials with names and companies where permitted.
- Evidence you're current: recent news, projects or articles dated within the last few months.
"A website that hasn't been updated since 2019 tells a buyer your firm might not have been either."
Performance matters too.
A slow site on a phone loses visitors before they read a word, and Google uses speed and mobile experience in how it ranks pages. Compress your images, avoid heavy autoplay video on mobile, and test your key pages with Google PageSpeed Insights.
Work through this list honestly, fix the gaps, and your website stops being a brochure and becomes part of your bid.
