Northpoint M&ENorthpoint M&E

Northpoint is a 280-strong national M&E business that ranked outside the top 50 for every commercial keyword in their sector. Their pipeline was 100% relationship-led, vulnerable, capped, and unevenly distributed.

We rebuilt the technical foundation, restructured the site around service × sector × location, and shipped a 9-month content programme of 60+ engineering-led pieces. Each was supported by trade press coverage that earned authoritative backlinks.

Organic sessions grew 312%. Northpoint now rank #1 for 'commercial M&E contractor UK' and inside the top 3 for 23 commercial keywords. Inbound enquiries average 41/month with £2.4m of pipeline directly attributed to organic search.